Impressing your customers involves more than just having a fantastic product. You need to create a new and exciting experience that makes your brand stand out from competitors in your industry. The first place you should start is by considering your packaging.
If you are shipping products, of course, you want to make sure that they arrive safely in one piece. But, you also have to think about what the packaging looks like. This can be the first step of the journey with your customer and a way to get them excited and intrigued about your brand if they have never ordered before. It is your opportunity to make a good first impression.
Choose Bespoke Packaging
So, this is where bespoke packaging comes in. In other words, you can create custom and unique packaging that will set your brand out from the others. You can make things fun and bold or choose to go down the luxurious and grand side. The decision is all yours depending on what your brand represents and the products you sell.
Brands are making this investment in order to elevate their reputation. There are a lot of benefits to bespoke packaging, which you can read about in more detail here. But, it is not as easy a task as you may think. Yes, it can be highly successful. However, you have to get the design right.
Principles to Ensure the Best Results from Bespoke Packaging
Do you want to make sure that you are investing correctly in bespoke packaging? Yes, it can have many benefits for your business. But, this is only when it is done the right way. Here are some principles to make sure that you benefit the most from custom packaging.
Know Your Message
Yes, a lot of brands want to have fun with packaging and make their customers happy. But, you have to ensure that you are communicating the right message, as well as the values of your brand. This is going to make sure that everything ties together nicely and you are using this opportunity for customers to get to know you. Plus, it is going to be consistent with your marketing and make sure that you are not confusing customers in any way.
Simple Can Be Best
One common mistake that a lot of brands make is going overboard with the packaging. In other words, they think that their design should be big, bold and busy in order to stand out. But, this is not always the case. In fact, you may find that you stand out more by being simple with your design.
Do Not Overload Customers
This principle ties into the last one. Do not overload customers with too much information. Yes, bespoke packaging is a marketing opportunity and a way to impress people. But, if you go too far, it can do the opposite. Make sure that you keep text easy and simple. Do not make it a book to read.
Does your brand have certain colours that you use? Well, this is something that you should match with your packaging. This keeps the theme nice and memorable for customers. For instance, if your company uses a lot of blue on their website, it is going to make sense to use this on the packaging. Customers like continuity and this can help to improve their experience with your brand.
Something that you always have to remember with bespoke packaging is that functionality should come first. Yes, the packaging should look good. But, you also have to make sure that it protects the product and this should always be your priority. After all, customers are not going to be impressed by receiving a product that is broken.
Do Not Forget the Inside
A lot of businesses focus on the outside when it comes to packaging. But, you are missing a trick if you do not also design in the inside. This is going to impress customers too. This can include a design on the inside of a box or simple things like logo stickers and tissue paper. Every little detail is going to be seen and is part of the unboxing experience.
Include Social Handles
Again, bespoke packaging can be part of your marketing strategy. For example, you want customers to share their products and how they have been received. So, include your social handles on the packaging so that they can post these images online. This is going to take your message further.