The success of your product is greatly influenced by advertisements and promotions. But before people buy your goods, they need to understand what it is and why it is so fantastic.
A product video could be the solution you’ve been seeking for to display your product to the world. To assist you in determining that, we put together this guide.
In this article, we’ll explain when a product video is necessary and which kind is most appropriate for your requirements.
To help you learn, we’ve also provided expert advice and actual examples of product videos. Let’s get going!
What is a Product Video?
A product film showcases the characteristics and functionality of your product. It’s an excellent strategy for product marketing.
While a tangible product is probably what comes to mind when thinking of a product film, you can also make them for services and SaaS products.
How to Make an Outstanding Converting Product Video?
Here are nine expert pointers to get your product video off the ground, created, and shared. Let’s look at it.
1. Tell a story.
The first piece of advice is applicable to all forms of content you produce, not simply product videos. Always seek for ways to use your video to make a narrative.
Finding the right viewpoint and sticking with it can help a story be told in even product teaser trailers with little to no narration.
Stories typically have a beginning and a conclusion. However, with short videos, the narrative can be a fragment of something that isn’t fully expressed, acting as a window into a larger narrative.
2. Show how it solves a problem.
This advice is a little challenging for teasers but quite simple for explainers and demos. The distinction is that in a teaser, the issue being resolved is actually an emotional one rather than a practical one.
A demo demonstrates how to use the product precisely, but an explainer video must employ storytelling approaches to convey how a pain point is resolved by using it.
A teaser elicits an emotional response from an emotional pain point by making the viewer feel as though they need the product they are viewing. In order to reinforce a point, advertisers use emotional cues in this situation.
3. Keep it short.
Regardless of their aesthetic, product videos ought to be brief. Therefore, any length between 30 and 90 seconds is acceptable.
But occasionally, a product video can last for up to five minutes. However, a longer product film might be better suited as entertainment rather than a TV commercial or YouTube advertisement. When in doubt, simply keep it brief.
4. Be conversational.
Being relatable to your audience is crucial. Nobody enjoys an overt sales pitch that makes them feel uneasy. You may still be conversational in your narration even if your product falls into a serious category like health or law.
Consider that you are conversing with a representative of a bigger segment of the population. In your conversation with them, you are discussing how your product resolves their issue. So, be honest and human.
5. Use high-quality footage.
For tangible objects, product videos will require top-notch footage that shows the item from every perspective. To produce magical effects, product video producers use equipment like rotating tables, high-speed cameras, directed lighting, mirrors, water, and air.
You may be confident that most of these have been greatly improved, particularly when it comes to food and hair care items.
6. Get visually creative.
Making your product video appealing and engaging requires being visually inventive. Find innovative methods to display your products. If your product is edible, for instance, you can utilise the ingredients as supporting images.
Use ice or a condensation effect on the bottle for beverages that are finest when cold to arouse emotions of thirst and the urge to quench them. Being creative mainly means avoiding the same tired product stylings.
If you don’t want that kind of publicity for your business, you don’t want your product to become a meme.
7. Don’t keep them guessing.
Even if you’re filming a teaser product video, make sure the audience can determine what your product is in the end because product videos aren’t designed to be enigmatic—although some firms have exploited this viewpoint.
To make your point more impactful, think about incorporating text cues in addition to the visuals. Check out the product video sample template that is provided below. The product video up top leverages relevant visuals and contextual cues to show what the product is: bags!
8. Include calls to action.
No matter what kind of product video you produce, be sure to include a call to action (CTA.) Your CTA might be anything that prompts the viewer of your video to do the intended action.
As an illustration, you might want clients to:
- Visit your website
- Visit your store
- Scan a QR code
- Make a booking
Whatever your CTA is, include it in your video somewhere, preferably at the end, and include a clickable link in the social media caption or any other associated text.
Without a call to action, you’re missing a chance for your video to be successful.
9. Incorporate your branding.
Your product video should feature your brand prominently. Everything should reflect it, including the plot, the colours, and the tone and voice of the brand.
People will connect with your brand and what it stands for when they see your product. Excellent product films increase brand equity and customer loyalty.
Your product videos will rank among the most significant material as your brand expands.
A product video is always an excellent idea, no matter where you are in your video marketing journey. It’s an excellent method for showcasing your goods, explaining how they can benefit your audience, and emphasizing their best qualities.